Dylon’s “Refresh & Renew Laundrette” Pops Up at London Fashion Week

Dylon is back at London Fashion Week with its boldest and most vibrant activation yet — the “Refresh & Renew Laundrette”. A one-of-a-kind pop-up experience inviting guests to rediscover their wardrobe and explore a more sustainable approach to style.

Located in London’s fashionable Carnaby Street, this not-to-be-missed the pop-up runs from Thursday 18th to Sunday 21st September 2025, as part of London Fashion Week’s City-Wide Celebrations, transforming an ordinary laundrette into a dynamic fashion hub celebrating creativity, self-expression, and conscious living.

A Celebration of Sustainable Style

Inspired by Dylon’s Triple Renew Technology — which gently cleans, revitalises colour, and renews fabric fibres in just 10 washes — the laundrette will become a space to refresh your clothes and recharge your mindset. Whether you're looking to revive a beloved outfit or discover new ways to make your wardrobe work harder, this immersive experience encourages fashion lovers to rethink what “new” really means.

Personalised Styling Sessions with Industry Experts

Throughout the pop-up, guests can take part in exclusive styling sessions led by leading sustainable stylists Victoria Lee and Rebekah Roy. These 60-minute sessions will explore how to breathe new life into old favourites, offering upcycling tips, styling tricks, and practical advice to extend the life of your clothing.

Those who book a styling session will also receive a complimentary designer scarf, created in partnership with Marques Almeida, in celebration of their S/S 2026 collaboration with Dylon.

All sessions are approx. 60 mins. Full timings below.

18TH SEPTEMBER

· Sustainable Styling with Victoria Lee – 11-12pm, 1-2pm, 3-4pm, 5-6pm

19TH SEPTEMBER

· Sustainable Style Workshop with Rebekah Roy – 11-12pm, 1-2pm, 3-4pm, 5-6pm, 7-8pm

20TH SEPTEMBER

· Sustainable Styling with Victoria Lee – 10:30-11:30am, 12-1pm, 1:30 - 2:30pm, 3-4pm, 4:30-5:30pm

21ST SEPTEMBER

· Sustainable Styling with Victoria Lee – 11-12pm, 1-2pm, 3-4pm

Drop In & DIY: The Repair & Renew Station

No time for a full session? Just swing by with a well-worn item that could use some love. The Repair & Renew Station will be open throughout the pop-up, offering:

• Quick fixes like button replacements and zip repairs

• Easy mending techniques for holes or loose seams and

• Expert advice on garment care to keep your clothes lasting longer

And if you're feeling lucky, don’t miss your chance to win exclusive prizes — or snap a stylish keepsake photo inside the Dylon Drum photobooth.


Entry to the launderette is free. Masterclass tickets are £7.50, with proceeds donated to the British Fashion Council Foundation https://www.britishfashioncouncil.co.uk/BFC-Foundation

To book masterclass tickets, click here.

Written by Claire Bloom

Photo courtesy of Dylon