Beauty lovers, this one is for you! From 4th to 13th September 2026, Covent Garden will be transformed for BEYOND BEAUTY, a ten-day celebration of everything happening across the beauty and wellness world right now. Following the launch of Big Beauty in 2025, this year’s festival is set to go even further, with the whole neighbourhood getting involved. From the iconic Piazza and surrounding streets to Seven Dials, flagship stores and independent boutiques, Covent Garden will become one huge beauty playground filled with pop-ups, launches, masterclasses, exclusive offers and immersive experiences. And this isn’t just about products.
BEYOND BEAUTY is designed to look at the people, ideas and innovations shaping the industry today, with a programme exploring everything from seasonal beauty essentials and future favourites to wellbeing and fragrance. Covent Garden already has one of the strongest beauty line-ups in London, so it feels like the perfect place for a festival like this. Chanel, Charlotte Tilbury, Dolce&Gabbana, ELEMIS, Glossier, GUERLAIN, Jo Malone London, Miller Harris, NARS, Penhaligon's, Space NK, Tom Ford and many more all have a presence here, giving beauty fans plenty to explore even before the special festival activity begins.
During BEYOND BEAUTY, Space NK will transform the iconic Piazza into an immersive beauty playground, giving visitors even more reason to stop by. The full programme is still to be announced, but visitors can expect expert-led masterclasses, exclusive brand activations, product launches and plenty of opportunities to discover what's new in the world of beauty and wellness. Of course, one of the best things about spending a day in Covent Garden is that there's far more to do than shop. Between beauty events, you can explore the area's fantastic restaurants, cafés, bars and al fresco terraces, enjoy live entertainment or browse the many fashion and lifestyle boutiques dotted around the neighbourhood. It makes the perfect excuse for a full day out in the West End.
The festival is open to everyone and runs from 4th to 13th September 2026, with the full programme due to be announced soon. For the latest updates and event information, visit www.coventgarden.london, where you'll be able to find all the details as they're released.
Written by Claire Bloom
Photography courtesey of Covent Garden