Lee Kum Kee's free ‘House of Noodles’ pop-up at Outernet London

Lee Kum Kee is inviting guests to step inside The House of Noodles to celebrate the launch of Lee Kum Kee’s brand-new noodle range on Saturday 13 and Sunday 14 December. Taking place at Outernet, one of the UK’s most vibrant and visited cultural destinations, this immersive pop-up blends taste, sound, play and visual spectacle to showcase noodles like you’ve never seen them before. And of course, guests can enjoy freshly cooked bowls of noodles perfectly paired with Lee Kum Kee’s signature sauces.

The Plain Noodle range features four authentic Asian-style varieties: Egg, Ramen, Knife-Cut, and 4-Flavour Noodles* which has been designed to give consumers authentic and bold Asian-style noodles with great quality and texture, and ultimate convenience and speed of cooking.

Visitors will enjoy:

• The ‘Noodley Couch’ – a custom made noodle-inspired Noodle Couch created to resemble swirling bowls of noodles. Complete with cushions shaped like bok choy, soft-boiled eggs, and char siu slices.

• A floor-to-ceiling hanging noodle installation inviting guests to wander through and get lost in strands of ‘noodles’ whilst capturing playful photos.

• A custom-made claw grabber machine, offering the chance to win limited-edition noodle hats, chopsticks and Lee Kum Kee meal kits.

• A giant noodle wall for photos and interaction.

It’s free entry and free food, so arrive early and soak up the celebrations! 

Times: Saturday 13th December 2025 11:00am – 5:00pm, Sunday 14th December 2025  11:00am – 7:00pm

Address: Outernet London, Charing Cross Rd, London WC2H 8LH

Photo courtesy of Lee Kum Kee