Big Beauty at Covent Garden from 4th to 14th September

This September, Covent Garden becomes the beating heart of beauty as BIG BEAUTY arrives — a spectacular ten-day celebration dedicated to beauty, wellness and self-expression. From 4–14 September, London’s iconic Piazza and its surrounding streets will be transformed into an immersive world where fragrance, skincare, makeup and wellbeing take centre stage.

Step into a multi-sensory playground alive with colour, creativity and innovation. Across ten days, discover exclusive pop-ups, masterclasses, giveaways and experiences from the most coveted names in beauty, alongside inspiring voices shaping the industry.

Some highlights:

• Headline pop-ups: ELEMIS’ travelling Skin Spa Airstream, Dolce & Gabbana Beauty’s Sicilian lemonade cart, Ancient + Brave’s collagen coffee bar, Creed’s floral fragrance cart, and Liberty’s Beauty Advent Calendar reveal.

• The Fragrance Garden: A beautiful floral installation inspired by scent icons including Diptyque, GUERLAIN, Jo Malone London, and Penhaligon’s.

• In-store exclusives: Facials, masterclasses, launches and personalised services from Charlotte Tilbury, CHANEL, TOM FORD, MAC, Glossier and more.

• Wellness & fitness: movement classes in the heart of the Piazza with Peloton, as well as run clubs, in store wellness offers and activity from HOKA, Alo, Saucony and Vuori.

Whilst in Convent Garden, explore the neighbourhood’s celebrated cafes, bars, restaurants and fashion and accessories stores.

Beyond Beauty is open to all to attend, so grab your beauty fanatic friend or bring the whole family, and have some fun, while waving your beauty brush around!

Photography courtesy of Covent Garden