Heard to open new burger restaurant in Soho this month

If you thought burgers couldn’t be fine dining, think again. Following the buzz of its Borough opening earlier this year, the elevated burger restaurant from two Michelin-starred chef Jordan Bailey, Heard, is bringing its cult smash burgers to Soho this September.

Located just off Carnaby Street, the sleek multi-level restaurant was designed with London studio Superfutures. Upstairs, a buzzy open kitchen and counter seating make it ideal for quick eats and casual nights out, while downstairs is all about laid-back banquettes, pre-dinner cocktails, and lingering over food and drinks in style.

Bailey, best known for his work at Oslo’s three-starred Maaemo and his own two-star Aimsir in Ireland, has swapped tasting menus for patties but with the same obsession for world-class ingredients and precision cooking. The result? Smash burgers made with aged British beef, English cheese, homemade pickles, and a buttery roast potato bun that has quickly won Heard a devoted following.

The Soho opening promises even more, including the debut of the Soho Burger; the restaurant’s first non-smash creation, alongside an expanded menu that pushes the boundaries of what a burger joint can be.

And it’s not just burgers on the menu. Drinks are central to the Heard experience, with a wine list curated by acclaimed sommelier Majken Bech-Bailey. Expect pairings that go way beyond beer with low-intervention wines, independent producers, Majken’s own non-alcoholic BÆK wine, plus craft beers from Forest Road Brewery and a line-up of cocktails designed to sip with every bite.

Examples from the menu and the pairings include:

The Heard  (Jordan’s Pick, The OG!) – £12.50

Double smash patty, Jalapeño hot honey, Ogleshield, white onion, Heard’s secret sauce and pickles

RIDE, Pale Ale, Forest Road Brewery 4.6% (Can) - £6

Riesling, Domaine Rolly Gassman, Alsace, France, 2021- £8.50

Launch date: 12th September 2025

Address: 31 Foubert’s Place, Carnaby, W1F 7QG

For more information, click here.

Written by Jordan Crowley

Photos courtesy of Heard Burger