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This June, Don Papa is calling all rum lovers to its concept store
06/06/25

This June, Don Papa is calling all rum lovers to its concept store

Get ready to be swept away to the lush, mythical world of Don Papa, the bold single-island rum from the Philippines, as it makes a grand comeback to the UK – just in time for Philippine Independence Day.


To celebrate, Don Papa is taking over the brand-new concept space Future Stores on Tottenham Court Road, bringing a slice of its wild and wonderful homeland right to the heart of London.


What to expect


  • Step into an immersive Sugarlandia experience like no other. Marvel at a stunning, dreamlike art installation by visionary 3D artist Ada Sokol, created exclusively for Don Papa.


  • 
Take part in guided tastings of Don Papa’s exquisite collection, including the award-winning Gayuma and an exclusive first taste of Masskara – a bold new spiced rum infused with vibrant Filipino botanicals, landing in the UK this August.


  • 
Sample traditional Filipino flavours with Araw ice cream, and awaken every sense with a custom Sugarlandia-inspired scent that brings the entire experience to life.


Whether you're a seasoned rum connoisseur or just rum-curious, this one-of-a-kind pop-up promises to transport you to the magical world of Sugarlandia — no passport required.


DETAILS

When: Thursday 12th June – Sunday 22nd June

Opening hours: 12pm–8pm (Mon–Sat), 12pm–6pm (Sun)

Where: Future Stores, 95 Oxford St, London W1D 2AD

Who: 18+ only — Challenge 25 in effect, so bring ID!


For more information on Don Papa click here.


Photo courtesy of Don Papa

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