Ole & Steen launches its brand-new Summer Social and a new partnership with Rude Health

Ole & Steen’s beloved Cinnamon Social has had a sunny glow-up, and from 5th May, the brand-new Summer Social is here to steal the spotlight.

Imagine this: soft, braided sweet dough filled with silky vanilla custard and a zingy mixed berry compote, topped off with a light icing drizzle and a scattering of dried berries. It’s fruity, creamy, and made for long, lazy days in the sun.

Grab it by the slice (£4.65), half (£12.45), or whole (£20.95)—perfect for picnics, parties or just treating yourself. And here’s the best part: on launch day (5th May), slices are just £3. Yes, really. It’s officially the Must Eat Treat of the season.

To make things even more delicious, Ole & Steen have teamed up with Rude Health to create the Iced Oat Berry Matcha—a dreamy mix of raspberry purée, organic oat milk, and a bold matcha shot, served over ice. It’s fruity, creamy, and the ultimate match for your Summer Social slice.

But the fun doesn’t stop there! All through May, Ole & Steen and Rude Health are rolling out tasty events and giveaways:

8th May – Buy an Iced Oat Berry Matcha at selected bakeries and get a free Rude Health goodie bag.

12th May – Enter their Instagram comp to win a luxury summer picnic hamper packed with treats.

26th May (Bank Holiday Monday) – Ole & Steen and Rude Health will co-host the Summer Social Run, a community 5K weaving between three iconic London bakeries - Notting Hill, South Kensington, and High Street Kensington. Led by fitness influencer @emmahitsthespot.

Collect stamps, earn a goodie bag, and finish with a dreamy al fresco breakfast picnic in Hyde Park. Which include creamy yoghurt pots topped with Rude Health granola, nutritious Breakfast Buns, a spread of fresh baked goods, including the brand-new Summer Social pastry and iced coffee and the limited-edition Iced Oat Berry Matcha.

For more details on the Ole & Steen app, latest menu offerings, and Summer Social events, visit oleandsteen.co.uk/app

Photography courtesy of Ole & Steen