Newbie opens in Canary Wharf

Swedish children's fashion brand, Newbie, is growing its UK footprint in style! They've just opened their fifth store in London’s Canary Wharf on 26th September.

Newbie is all about creating a dreamy, nature-inspired wardrobe for little ones, from newborns to 8-year-olds. Think soft colours, hand-drawn patterns, and materials like organic cotton and RWS-certified wool that are built to last – perfect for families who love sustainable fashion.

But it’s not just for the baby and kids. Newbie’s got something for mums, too! Their Newbie Woman collection means mums and kids can rock matching outfits. Their nostalgic, timeless styles are made to outlast trends. The new store is absolutely stunning, you will walk in with one thing on your mind and walk out with a lot more!

Address: Unit 7, 6 Cabot Place Shopping Centre, Canary Wharf, London, E14 4QT

Website: https://newbiestore.com/

Photography courtesy of Newbie