11/11/26

Interview with Sian Bliss, Co-Founder of Late Night Pudding Club

This week we interviewed Sian Bliss, Co-Founder of Late Night Pudding Club, to talk about the inspriration behind the brand, dream collaborations and more.

1. Where did the idea for Late Night Pudding Club originally come from?

I grew up in a beautifully rural area of Wales, and my parents’ cookbooks were my go-to reading. In my family, food is love, and mealtimes decide everything else in the day. I’ve always made everything from scratch: pasta, bread, jam, every element of a cake, even a seven-tier wedding cake. So making chocolate bars was just something I naturally started doing. I couldn’t understand why I couldn’t get chocolatier-quality bonbons as a single chocolate bar, or why the ganache inside a cake was so much more delicious than the ganache inside a chocolate bar. So I started making what I wanted to eat, first for myself, then for my family and friends too, and it grew from there.

2. The name is certainly memorable! What’s the story behind it?

It’s a pretty silly story actually… we literally formed Late Night Pudding Club for eating pudding late at night! On a big group holiday, the pudding lovers among us kept missing out on dessert because the rest of the group didn’t want any, so the bill would be requested and off we’d go to bed, no sweet treat to end the evening. So three of us (my co-founder Josh, my sister and me) started sneaking out of our rooms to meet in the hotel lobby for covert desserts. Every secret society needs a name, and Late Night Pudding Club was born! It’s really just about being a dessert fanatic. That trip was around the time I started turning my chocolate bar obsession into a business. The name stuck, and the rest is history.

3. Where do you find inspiration for your unusual and imaginative flavour combinations?

Literally everywhere! The premise is a restaurant-quality dessert as a chocolate bar, kept in the fridge for a late-night treat, but honestly I can’t stop imagining everything as a chocolate bar. Marmalade on toast, a delicious cocktail, nostalgic flavours, a dessert I ate years ago and still hold a candle for.

4. Where do you see Late Night Pudding Club in the next five years?

Josh and I want fresh chocolate bars to carve out a new category in the fridge. Chocolate is such a precious ingredient, and it’s crazy to us that shelf life so often takes priority over flavour. We want to share these bars, and our love for them, as far and wide as possible, while getting people excited about good growing and farming practices worldwide and supporting positive initiatives for both the environment and communities.

5. What’s been the biggest challenge you’ve faced since launching Late Night Pudding Club?

For me it’s temperature control; Josh might say cutting out, foiling and folding over 300 boxes by hand in one sitting! We started out doing absolutely everything by hand, discovering all the trials and tribulations of running a small business along the way. It’s less Late Night Pudding Club and more Late Night Work Club!

6. Are there any dream flavours, collaborations or projects you’d love to explore?

SO many! My favourite part of LNPC is dreaming up all kinds of chocolate bars, and collaborations are my jam (pun intended)! Drawing on my past career as an installation artist, I’d love to create some kind of giant, colourful, delicious and melty LNPC chocolate bar experience.

7. What would your ideal day in London be like?

Got to start with a coffee at Elsewhere and a saffron tea cake with salty butter from Toad, then a long walk along the whole of Regent’s Canal. Somehow we’d end up at Banya in Victoria for borscht and vareniki, and finish the day with a gin martini. Ideally we’d stop by one of London’s many amazing galleries along the way to see something a little sublime and ridiculous, and let’s throw in another sweet treat for good measure! All in all, it’s got to be food-centred, of course, and as long as my dog Nanu can come along, I’m happy!

For more information on Late Night Pudding Club, click here.

Photography courtesey of Late Night Pudding Club

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Interview with Daniel Cray - Co-Founder of Phizz

Aug 8, 2025

3 min read

This week we caught up with Daniel Cray, Co-Founder of Phizz to talk about the inspiration behind the brand, challanges and much more.

What inspired you to start Phizz?

It started on a flight from Australia to the UK, discovering you can lose up to six litres of water: which is a major contributor of jet lag. At the time, I was working in comms with pro sports teams and noticed they weren’t using sports drinks, but gastro rehydration meds to recover. That sparked a deeper dive into how hydration and electrolytes impact not just muscle performance, but energy, focus, and immune defence - things that were beneficial to everyone, not just athletes. Co-founders and I linked up with a neuroscientist Dr Paul Anastasiades, and that was the beginning of Phizz.

Can you take us back to the early days — what were some of the biggest challenges you faced getting Phizz off the ground?

We had no black book, no retail experience, and not much capital, just conviction and hustle. We were working from a kitchen table in a west London flatshare, convincing labs to produce for us, emailing airline execs directly, pitching accounts with 3D renders before we had samples.

Every early wins were earned by a go big or go home attitude and a lot of resilience. One of the hardest parts? Saying no to distractions. In 2021, we launched a gut health range, but realised it pulled us away from our core mission: hydration. Delisting that product was tough, but one of the best decisions we made.

Who is the “Phizz” customer today, and how has that evolved?

Our mission is to make electrolyte hydration part of your daily routine, just like coffee or skincare. We’ve often attracted ‘solution seekers’; travellers, athletes, or anyone chasing better performance or recovery. But today, our core customer is someone who’s proactive about their health. They might be a parent, an office worker or someone who justs want to feel sharper each morning. Hydration isn’t just a fix, it’s foundational. As people realise its impact on energy, focus, mood, and immunity, we’re seeing Phizz become a daily habit.

If you could achieve one thing with Phizz in the next five years, what would it be?

We want to grow the hydration enhancer category into something mainstream: a £150m category in the UK by 2030, where electrolyte hydration is understood and used daily. Phizz has become the UK’s #1 selling electrolyte tablet, and our mission is to lead the shift from reactive hydration to proactive, daily wellness. But we won’t do it alone, growing the category means welcoming more brands, more formats, and more education to help consumers see hydration as foundational to how they feel, think and perform.

Success for Phizz is being the brand that helped drive this shift, in the UK and globally, and get more people getting more out of their water, every single day.

What’s one piece of advice you wish you’d received when starting your entrepreneurial journey?

Build with both colour brains. Red brain is emotion, intuition, passion — it gets you going. Blue brain is calm, rational, structured — it keeps you going. I wish I’d realised sooner that as a leader, you need to operate more often in blue brain than red. Sometimes slowing down to think clearly is the fastest way forward.

What would your ideal day in London be like?

I wake up to a clear sky — around 7am (I’m not quite in the 5am club when I’m in central London). Kick things off with a Phizz, naturally. Then it’s a gym session with mates, followed by a cycle to Tanner Street in Bermondsey for some tennis. We grab a great coffee nearby, and in the afternoon, someone hosts a BBQ at theirs with good food, good tunes, and a sunset that keeps the day rolling.

To find out more about Phizz click here.

Photography courtesey of Phizz