01/04/26

Review: Korean BBQ and Bold Flavours Take Centre Stage at SOOM

SOOM, the latest restaurant from the team behind 3KOBROS in Canary Wharf, offers a refined take on Korean BBQ with a menu that focuses on quality ingredients, balanced flavours and the sociable ritual of cooking at the table.

The meal began with a thoughtful gesture from the kitchen, a small serving of pumpkin soup sent out as a welcome from the chef. Light, warming and gently sweet, it was a comforting way to open the appetite before the starters arrived.

Among the first dishes to land on the table was Yukjeon, a Korean beef pancake made from lightly battered, pan fried slices of beef. The texture was delicate and crisp around the edges while remaining tender inside. Paired with a bright sweet and spicy shredded spring onion salad, the dish delivered a pleasing contrast between richness and freshness.

Another standout starter was the Ojingeo Dari Twigim, a generous portion of crispy squid tentacles deep fried until golden and served with fried basil. The light soy dipping sauce added just enough saltiness without overpowering the natural sweetness of the seafood.

From the chef’s specials, the Yukhoe offered a beautifully balanced take on beef tartare. Freshly hand cut beef was finely seasoned and topped with Korean pear, egg yolk and a subtle drizzle of sesame oil. The pear added a delicate sweetness that lifted the dish, while the egg yolk brought a silky richness.

The highlight of the meal came with the assorted beef BBQ platter, featuring premium ribeye, fillet and boneless short rib. Served alongside seasoned spring onion salad, crisp lettuce and three varieties of Korean pickles, the platter encouraged diners to build their own bites. Each cut cooked quickly on the grill, revealing tender meat with deep flavour, enhanced by a trio of Korean sauces that ranged from savoury to gently spicy.

To accompany the meal, the Dal Hang-ari cocktail offered a playful twist on traditional flavours, combining chestnut makgeolli with cream for a smooth, slightly nutty drink. With its focus firmly on quality meats, balanced starters and thoughtful flavour pairings, SOOM delivers a satisfying Korean BBQ experience where the food remains the clear highlight.

Address: 99 St Martin's Ln, London WC2N 4AZ

For more info. and to book, click here. https://soomkorean.com

Written by Enytha Peer

Photography courtesy of SOOM

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Global Fitness Brand Technogym opens its first experiential retail space in Selfridges

Feb 22, 2023
2 min read

Updated: May 28, 2024

Global Fitness Brand Technogym opens its first experiential retail space in Selfridges on the lower ground floor, this whopping 44 square meters of luxury retail space is now open to the public, offering consumers complimentary 30-minute fitness evaluation sessions and the chance to try out some of the most advanced and up-to-date home gym equipment available today.

Already a world leader in fitness, sport and wellness technologies, Technogym has been the official supplier to the last eight Olympic games. The brand provides a complete ecosystem of connected digital equipment, including on-demand fitness and personalised training via smart technology and apps, allowing consumers the chance to work out anytime and anywhere with their own personal program for health and wellness.

The company is on a mission to make the world a fitter and healthier place, their ‘Let’s Move for a Better World’ campaign challenges and motives people to work out more by giving them the opportunity to transform their exercise into donations to a good cause. Technogym has been a pioneer in developing corporate and government wellness programs globally, to reduce health service costs and promote well-being through working out more and following a healthy lifestyle. Currently, over 55 million people train with Technogym in 85,000 wellness centres and 400,00 private homes around the world.

Complimentary sessions at Selfridges can be booked via the Selfridges booking platform. These engaging sessions follow a number of different workouts, suitable for any fitness level, incorporating cardio and strength training. Workout formats include: ‘Bench Beginner’, ‘Total Body HIIT’ and ‘Strength Metcon’ with specialist Technogym trainers on hand to assist customers in selecting on-demand training programs for every need.

To book a class visit: https://bookings.selfridges.com

Written by Claire Bloom

Photography courtesy of Technogym

#fitness #gym #Selfridges #technogym