15/09/26

PerfectTed celebrates 5th Birthday with free matcha and cake

PerfectTed is celebrating its fifth birthday with cake, matcha and a riverside bash, and everyone is invited! There’s something wonderfully ridiculous about throwing a birthday party for an entire city. But if there’s free cake and matcha involved, we’re certainly not going to complain.

PerfectTed is marking its fifth birthday with a giant, free birthday party on London’s South Bank, and it’s inspired by a rather unexpected fact: September 26 has historically been identified as the UK’s most common birthday. So, on Thursday, September 24, the matcha brand will be taking over Observation Point, overlooking the Thames, for an afternoon of birthday-themed fun. Expect giant cake energy, freshly whisked matcha, giveaways and enough sweet treats to make even the most committed birthday cake dodger reconsider.

The first 400 visitors will get their hands on a free PerfectTed and Lola’s goodie bag, including a pouch of the brand’s brand-new Birthday Cake Matcha. There’ll also be freshly whisked Birthday Cake Matcha lattes to try for free while stocks last, giving guests a first taste before the flavour hits Sainsbury’s on September 28. And if September 26 actually is your birthday? Your luck is officially in.

The first 100 people who can prove they were born on the date will receive a whole Lola’s bento birthday cake plus a PerfectTed birthday gift set containing a matcha bowl, whisk and pouch of Birthday Cake Matcha. That’s a £50 birthday present, without having to cheekily hint to your friends for three months beforehand.

Details:

Date and Time: Thursday, September 24 from 11am - 7pm

Address: Observation Point, South Bank, London SE1 9PP

To book your free ticket, click here.

Written by Stacey Reeves

Photograph courtesy of PerfectTed

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Not many people know that the famous Italian brand was born in the 60s, given its prominence in the 90s straddling music, art and fashion – even having a short film name after it “Fiorucci made me Hardcore”.

Madonna’s brother worked in its first NY store. Alongside Kappa, Stone Island and Ellesse, it rose to icon status with the double angel logo and stretch denim, part of every raver’s wardrobe. It was the first brand to licence a range of sunglasses and the first to invent skinny jeans.

Back in 2017, the brand was relaunched in London with a new store on Brewer Street carrying the classic edgy denim and streetwear, a place to see and be seen with experiences, customisations and VIP areas. With fans Hailey Bieber, Gigi Hadid and Poppy Delevingne the brand thrilled a whole new generation. Fast forward to today and Fiorucci is going one step further – to bolster its environmental credentials in an increasingly fast-fashion world. The brand is making more responsible choices to minimise social and environmental impacts. This includes manufacturing jersey styles from 100% organic cotton grown responsibly without genetically modified seeds and working towards eliminating polyester, vinyl and plastic bags.

Fiorucci is improving visibility throughout their supply chains to enable a transparent carbon footprint. Fiorucci promises to be open and honest with you as they go on this journey of change for the better.

For more information visit: www.fiorucci.com

Address: 39 Brewer Street, Soho, W1F 9UD

Written by Claire Selby

Photography courtesy of Fiorucci

#Fiorucci #soho