15/09/26

PerfectTed celebrates 5th Birthday with free matcha and cake

PerfectTed is celebrating its fifth birthday with cake, matcha and a riverside bash, and everyone is invited! There’s something wonderfully ridiculous about throwing a birthday party for an entire city. But if there’s free cake and matcha involved, we’re certainly not going to complain.

PerfectTed is marking its fifth birthday with a giant, free birthday party on London’s South Bank, and it’s inspired by a rather unexpected fact: September 26 has historically been identified as the UK’s most common birthday. So, on Thursday, September 24, the matcha brand will be taking over Observation Point, overlooking the Thames, for an afternoon of birthday-themed fun. Expect giant cake energy, freshly whisked matcha, giveaways and enough sweet treats to make even the most committed birthday cake dodger reconsider.

The first 400 visitors will get their hands on a free PerfectTed and Lola’s goodie bag, including a pouch of the brand’s brand-new Birthday Cake Matcha. There’ll also be freshly whisked Birthday Cake Matcha lattes to try for free while stocks last, giving guests a first taste before the flavour hits Sainsbury’s on September 28. And if September 26 actually is your birthday? Your luck is officially in.

The first 100 people who can prove they were born on the date will receive a whole Lola’s bento birthday cake plus a PerfectTed birthday gift set containing a matcha bowl, whisk and pouch of Birthday Cake Matcha. That’s a £50 birthday present, without having to cheekily hint to your friends for three months beforehand.

Details:

Date and Time: Thursday, September 24 from 11am - 7pm

Address: Observation Point, South Bank, London SE1 9PP

To book your free ticket, click here.

Written by Stacey Reeves

Photograph courtesy of PerfectTed

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Covent Garden's Summer Street Party Returns this Summer on Saturday 25 July

Jul 16

2 min read

For one day only, Seven Dials will shut out the traffic and be open to everyone else. All eight streets around the Seven Dials Monument go car-free as Covent Garden brings back its Summer Street Party, turning the neighbourhood into an open-air celebration of shopping, food and drink, and summer fun.

Expect discounts of up to 50% at brands including GANNI, Kiehl's, KIKO Milano, Moleskine, Penhaligon's and Peloton Studios London, plus complimentary gifts and services at CODE 8, DECIEM, GUERLAIN, Missoma, Nespresso, Saint + Sofia, Strathberry and Sunspel.

Al fresco dining deals run across the neighbourhood, from Brasserie Max at the Covent Garden Hotel to Cô Thành, Flesh & Buns, EL&N Deli & Bakery and Harry's. Pop-up bars from Sarti, Seven Dials Market and the Thirsty Farrier will keep the drinks flowing, alongside a dedicated Summer Street Party Bar mixing seasonal cocktails such as the Monmouth Margarita and Seven Dials Spritz.

Look out for activations from AWAY, ELEMIS, Kiehl's, Missoma, Mulberry and Mr Twist ice cream, plus beauty extras including engraving, personalisation and skin consultations. BODYROK brings its live DJ Pilates classes to the street, with complimentary refreshments for participants afterwards.

Meanwhile in the Market Building, Pauline Loctin's aerial installation A Century of Becoming marks 100 years of The Royal Ballet School, 25 hand-folded paper sculptures suspended along the Central Avenue, running until September.

This is a rare chance to see Seven Dials entirely on foot, with the shopping, dining and drinks offers only available for the one day. Combined with the ongoing summer installation, it makes for a full day out in the West End. No cars, no cabs, no pedicabs, no pollution - wear trainers!

When: Saturday 25 July 2026

Where: Seven Dials, Covent Garden

For more info, click here.

Written by Claire Selby

Photography courtsey of Covent Garden