Awaken your senses at the Regent Street Sensorium from 9th - 27th April

This spring, Londoners are invited to experience a vibrant collision of art, scent, and flavour at the Regent Street Sensorium, an imaginative pop-up running from 9th to 27th April at 10 Heddon Street, W1B 4BX. Open Wednesday to Sunday, 12pm to 8pm, this free, immersive exhibition is a creative collaboration between Regent Street, St James’s, and the creative studio Bompas & Parr.

Designed to stimulate all five senses, the Sensorium offers a unique opportunity to explore the history of Regent Street in unexpected ways. Begin your journey by walking through a cloud of the exclusive ‘Regent Street’ fragrance by Aromaria, then marvel at an architectural ‘jellyscape’ – colourful jelly sculptures depicting historic buildings and cultural moments, including David Bowie’s iconic album shoot on Heddon Street.

The Jelly Counter tempts with edible creations like the crisp green apple Scallopia, refreshing melon-and-milk Jester, and Flora (rose and hibiscus). Meanwhile, a Sensory Quest Treasure Hunt sends you exploring the area to match real-world landmarks with jelly inspirations — snap a photo, complete your map, and return for a sweet reward.

For those craving an enhanced experience, interactive workshops hosted by Bompas & Parr, Aromaria, and local brands will delve into jelly-making artistry and the science of scent.

For tickets for the workshops visit https://www.regentstreetonline.com/news/awaken-your-senses-Regent-Street

Address: 10 Heddon Street, W1B 4BX

Hours: 12pm-8pm

Price: Free to attend. Jellies available to buy from £3.00

Written by Alexandra Herlaut Reinhardt

Photography courtesy of Bompas & Parr